DIGITAL MARKETING MANAGER

Location: In Person: Saratoga Springs & Albany NY
Job Type: Full-Time

About the Role:
We’re seeking a creative and trend-savvy Digital Marketing Manager to lead our social media, and email marketing efforts. This role is ideal for someone passionate about fashion and high-end luxury, with a strong understanding of current social media trends.

This is an in person position, and candidates must be willing to travel between Albany and Saratoga.

Responsibilities:

• Produce and edit engaging, on-brand content tailored for social media

• Manage content for TikTok, Instagram, and Youtube

• Develop and execute email marketing campaigns to engage and grow our audience

• Design marketing assets using Canva and other creative tools

• Oversee event marketing strategies to boost brand visibility

• Plan, execute, and optimize paid social media advertising campaigns to drive     engagement and conversions

• Track performance metrics and adjust strategies to improve results

• Execute and present quarterly marketing strategy meetings

• Collaborate with in store and buying teams to maximize new product launches

Requirements:

• Proven experience in digital marketing, social media management, and content creation

• Strong knowledge of TikTok & Instagram (trends, algorithms, content strategy)

• MUST be comfortable in front of a camera 

• Experience in running and optimizing social media ads (Meta, etc.)

• Proficiency in Canva and other content creation platforms

• Passion for luxury fashion and branding

• Strong storytelling, editing and creative skills

• Ability to multitask and thrive in a fast-paced environment

• Willingness to travel between Albany and Saratoga

Bonus Skills:

• Experience with influencer marketing and collaborations

If you're a digital marketing expert with a passion for luxury and a pulse on social media trends, we’d love to hear from you! Apply now to join our team.

Please send your resume and portfolios to allysia@lolasaratoga.com!